The Amohas Story – From Curiosity to Clarity: A Journey into Skincare with Purpose

Ever since I was a child, I’ve been fascinated by skincare not just the routines or the rituals, but the why behind them. What makes one cream work and another fail? Why do certain ingredients nourish while others irritate? With two master’s degrees in biotechnology, my curiosity deepened into a scientific pursuit to understand the complex relationship between skin and science.

I found myself reading labels like novels, researching every ingredient, and questioning the claims. What I discovered was troubling: too many skincare products lacked transparency. Ingredients were hidden behind technical jargon or misleading names. Some didn’t list key components at all. I wanted to create something better—something honest, effective, and rooted in both tradition and science.

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